Standard LifeStandard Life
Our Standard Life partnership helps local communities, colleagues and customers join the movement to beat cancer and build a better future.
Key facts about our partnership
- Headline sponsorship of the Race for Life event series since 2023
- Nationwide reach, with 150 event locations across the UK
- Over 1300 Standard Life employees engaged in event participation or volunteering
Our award-winning partnership
Standard Life and Cancer Research UK joined forces in 2023 to create an inclusive and accessible partnership.
Through headline sponsorship of the Race for Life event series, our partnership aims to help everyone build a better future, increase Standard Life’s brand consideration and awareness, and engage their employees.
Headline sponsorship of Race for Life
Since 2023, Standard Life has been the official headline sponsor of our Race for Life event series. Alongside their logo embedded into Race for Life campaign assets, the partnership is activated through:
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Above-the-line campaigns to boost awareness of Standard Life’s involvement in Race for Life
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Event activation, with Standard Life branding present at every event (400+) on the race stage, barriers and flags, as well as merchandise giveaways of sunglasses, a music point on course and branded photo points
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Internal engagement, with over 1,300 Race for Life places used by Standard Life employees, raising over £220k for Cancer Research UK
The above-the-line campaign and employee engagement was key to the success of Race for Life 2023 and 2024, which raised over £60m for our life-saving work.
Our partnership with Race for Life has really brought people together across the whole of our pension business, with colleagues, families and clients from Standard Life, Phoenix Group, SunLife, Re-Assure and Phoenix Life all taking part to raise money for Cancer Research UK. There is a real buzz in the offices in the run up to each local event and it has been fantastic to be part of such a worthwhile cause.
Kelsey Offord, Senior Sponsorship Activation Manager at Standard Life
An award-winning partnership
- Winner: Best Mass Participation Sponsorship at the UK Sponsorship Awards 2024
- Shortlisted: Best Newcomer Award at 2024 ESA Awards
Interested in partnering with us?
Book a call with our award-winning team to discuss how we can work together.
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